Resume
Here's what I never tire of saying: a small piece of my story that doesn't translate everything I've experienced, but summarizes my career over a period of time. If you have any questions, feel free to reach out to me for a chat :)
Experience
2024-2025
Sr. UX Researcher (Freelance contract)
Veloe
Remote
Veloe is a national mobility payment provider app and website based in Sao Paulo, Brazil.
As their Senior UX Researcher, I designed and implemented end-to-end research processes, from participant recruitment to delivering actionable insights to the company.
I conducted in-depth interviews with stakeholders and users, presenting usability insights to improve experience and test
new products and features. Also, I've created user personas based on customer behaviour,
helping to map their journeys and identify pain points in collaboration with Product Team and designers.
2024-2025
Freelance UX Researcher
Applause Inc.
Remote
Currently, I'm freelancing for research and UX firms, collaborating on international projects for big tech companies.
In this capacity, I conduct English-language meetings with clients from multiple countries (India, USA, UK) to discuss research objectives, scripts, and outcomes. Furthermore, I conduct qualitative interviews with Brazilian users, translating the findings into English for reports and presentations.
2023
UX Researcher
Livework Studio
Remote
Livework Studio is a development, design, and research company specializing in large-scale projects.
As a freelance UX Researcher, I collaborated with a global industry client producing tools and services. Working on an international project, I engaged with professionals from multiple countries (Germany, Switzerland, USA, France, India, etc.) to understand internal pain points and needs through qualitative interviews and journey mapping. Based on this, we designed an internal tool to replace multiple tools across different countries, aiming to streamline work processes globally.
2021 - 2023
UX Researcher
ilegra
Remote
ilegra is a global company specializing in design, innovation, and software.
I joined as a Jr. UX Researcher, transitioning from a career in strategic advertising and data. Soon, I stood out for my expertise in research, stemming from both the market and academia, advancing to a Mid-level UX Researcher.
I worked with clients in finance, insurance, and petrochemicals. I led innovation projects, conducting design processes based on the Double Diamond methodology. I carried out field research, both quantitative and qualitative, applying UX and innovation knowledge directly to the client's needs.
2019 - 2021
Planning Analyst
Escala
House of Creativity
SUNO/PAIM Communication
Porto Alegre - Brazil
Escala, House of Creativity, and SunoPaim are communication and marketing agencies based in Porto Alegre, Brazil.
As a strategic planner in the advertising field, I worked with brands such as Youcom, iPlace, Unimed, Sicredi, and Lojas taQi. My responsibilities included conducting desk research, benchmarks, and business insights. Additionally, I generated content inputs and opportunities, as well as provided support in creative and business aspects for clients and other agency departments. I also conducted both quantitative and qualitative field research. Furthermore, I produced weekly, monthly, and quarterly reports on competitor analysis and brand listening using the Stilingue tool.
Other Things I've Done
and are part of who I am as a professional
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Planning assistant
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Receptionist in a clinic
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Scientific Initiation Scholarship
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Ceremonial and Protocol Intern
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Assistant professor
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Social Listening at Casa Cultural
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Minicompany HR Advisor
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Volunteer in the Gender Equality Program in Peru by AIESEC.
Education History
2018 - 2020
PUCRS
Master in Social Psychology
Brazil
Master's in Social Psychology, with an emphasis on Organizations and the Labor Market.
I ended the dissertation with the theme: "Psychosocial Aspects of Creativity in Communication Professionals", assessing its relationship with job crafting, engagement and stress.
2013 - 2016
PUCRS
Bachelor of Public Relations
Brazil
Bachelor's Degree in Social Communication - Public Relations. It was here that I developed my love for research, learning about strategy and data.
Three colleagues and I were awarded the1st place in the VI Aberje University Prize, rethinking mining industry communication through research and data supporting the creative idea.
Cool courses I took
Intensive Course in Quantitative Research (Mergo School of Design)
Notion: from Basics to Productivity (Udemy)
UX Strategy: Diverging and Narrowing Ideas (Alura)
UX: Understand the User Experience (Alura)
UX Research (Alura)
Languages
Portuguese (Native)
Spanish (Intermediary)
English (Proficient)
German (under development)